🚀 Growing your business or scaling a startup? Join a community of founders and marketers who want real growth—not just talk. Get actionable insights, strategies that lead to results, and practical advice you can use immediately. 💡 From boosting conversions to refining your messaging, I share what works (and what doesn’t) so you can move faster and grow smarter. If you’re ready for advice that makes an impact, hit subscribe and let’s get started.💥
​Is FOMO dead? The truth about closing​ deals
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Hi Reader, Things can change in no time. I've decided to build my next business! Cool side effect, you get to witness my struggles and wins. It's a fun way to share value with you. Instead of dreaming up content, why not pass along real life experiences. We can stay fresh together. If you're going to read anything this week:​ If you want to save time:Consider making ugly ads instead. We have habits. We want to make on-brand ads that fit our style and taste. But, the world has changed. Thanks TikTok. Consumers want real, not perfect. It doesn't mean make a bad ad. You can save time and money crafting authentic, low production ads. It's worth a shot. ​ If you want to save money:Check out Huemint. It's hard to drop a ton of money on branding when you're bootstrapping a business. I tap into Huemint to find color schemes that work for content graphics. You can use it for anything. Try uploading an image and let it deconstruct the palette. Don't sleep. ​ A little housekeeping! I forgot to announce the winner of the survey drawing. Sierra, please reply to this week's newsletter so I can hook you up. Thanks to everyone who participated! I'll see you next week. All my best, |
Marketing, startups and hot takes.
🚀 Growing your business or scaling a startup? Join a community of founders and marketers who want real growth—not just talk. Get actionable insights, strategies that lead to results, and practical advice you can use immediately. 💡 From boosting conversions to refining your messaging, I share what works (and what doesn’t) so you can move faster and grow smarter. If you’re ready for advice that makes an impact, hit subscribe and let’s get started.💥
Hey Reader, We’re keeping it real today—this isn’t our usual polished, structured newsletter. It’s been one of those weeks, and if you’re anything like us, you know how it goes. A million moving pieces, and somehow you’re supposed to keep the big picture in focus, right? But instead of skipping, I wanted to drop something quick, honest, and useful—because that’s what we do here. So here’s one big idea to carry with you this week: “Don’t sell the plane—sell the destination.” When you’re...
Hi Reader, The election is over, but the days (or weeks) leading up to it can leave us with a lingering buzz of tension. That sense of high-stakes urgency can make it tough to settle back into a business-as-usual mindset. So today, let’s look at a few practical strategies for staying grounded in our work—even when external events have everyone a little on edge. Inspired by Gerd Gigerenzer’s Gut Feelings, here’s a playbook for clear, focused decision-making, especially when the world around us...
Hi Reader, This weekend, I had a classic “micro-moment” experience at a vegan café in Beacon, NY. The cashier seemed bothered by our questions and made us feel like we were a hassle just for ordering. After we got a cappuccino that was as disappointing as the service, we walked out feeling crummy. But right next door, the wine shop owner turned the whole day around. Not only was he genuinely helpful, but when we mentioned our café experience, he even apologized on their behalf. That one small...